Ink & Income: Mastering the Lifecycle of a Book, Module 2 - Production and Platform

Date and Time

• Wed, May 20, 2026 - Wed, Jun 24, 2026  10am - 12:30pm

Location

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Details

This class will meet in person at WriterHouse for six sessions (May 20, May 27, June 3, June 10, June 17, & June 24) on Wednesdays, from 10:00 AM-12:30 PM. Sign up is for the full series, not individual sessions.

Description:

You have typed "The End," but for the professional writer, the work is just beginning. Ink & Income is a comprehensive roadmap designed to bridge the gap between literary craft and sustainable business. Guided by hybrid author and editor Andi Cumbo, this course walks students through the complete lifecycle of a book—from the initial decision between traditional and independent publishing to the complex machinery of book launches, marketing, and financial management. Whether you are a debut writer holding your first manuscript or an established author looking to professionalize your career, this course offers the practical tools to turn your art into a business. Additional Modules will be offered in Fall 2026.

Module 2: Production & Platform (6 Weeks)
Focus: Turning a draft into a product and building the stage for its arrival.

Weeks 1–3: Project Management
The mechanics of producing a book. How to hire and vet editors, working with cover designers, understanding ISBNs and metadata, and managing production timelines.

Weeks 4–6: Platform Building
Establishing your digital footprint before the release. We will cover author websites, setting up newsletter landing pages, and the "tech stack" required to capture readers.